LOS ANGELES - Laykin et Cie, the oldest jewelers in Los Angeles, is celebrating its ninetieth anniversary this year. The iconic jewelry store, which has been a staple in the city's luxury scene since its establishment in 1932, is widely recognized for its unparalleled craftsmanship, exceptional customer service, and unique designs.
The firm was honored to be recognized for reaching this milestone by the Los Angeles County Board of Supervisors.
Over the past nine decades, Laykin et Cie has become a symbol of elegance and sophistication, attracting clients from all over the world, including celebrities and royalty. From diamond-encrusted engagement rings to exquisite timepieces, the firm has provided its discerning customers with some of the most exquisite and coveted pieces of jewelry.
The company’s founder, Sol Laykin, established the business with a vision of providing exceptional quality and service to his clients. His commitment to excellence has been carried forward through the years by his children, grand children and great grand children.
The ninetieth anniversary of Laykin et Cie is significant not only for the store but also for the city of Los Angeles. The company has been a witness to the city's growth and transformation over the years and has played an important role in shaping the city's luxury landscape. Long before there were freeways, television stations, major league sports teams and jet planes; there was Laykin et Cie….producing heirlooms which would be treasured by families, newlyweds, captains of industry and movie stars alike.
To mark this milestone, the firm has planned a series of celebrations and events, including a number of exclusive exhibitions showcasing some of its most iconic pieces, the first of which was a gala event which took place at the venerable California Club downtown Los Angeles.
Speaking about the anniversary, Erik Laykin said, "It's an incredible feeling to have reached this milestone. We are proud to have been a part of the artistic expression of Los Angeles for ninety years and to have served so many generations of Angelinos. When my great great grand parents came to Los Angeles in the 1800’s and settled in what would eventually become Little Tokyo, they immediately focused on planting deep roots in the community. Through hard work they were able to establish an enduring legacy which we take great care to nurture and preserve. We look forward to continuing to serve our clients and to providing them with exceptional quality and service for many more years to come."
The ninetieth anniversary of Laykin et Cie is not only a celebration of the brand’s rich legacy but also a testament to its enduring commitment to excellence and innovation. As the firm looks towards the future, it is clear that it will continue to be a shining example of what it means to be a true artisanal jeweler.
Laykin et Cie is seeking jewels to be photographed for the upcoming retrospective book; Laykin et Cie: Hollywood treasure since 1932. Each jewel will be photographed and catalogued for possible publication. The owners of jewels selected for publication will receive a complimentary autographed copy of the book. For more information please contact the firm at firstname.lastname@example.org
Zsa Zsa Gabor often would visit the Laykin et Cie salon in Beverly Hills and enjoyed discussing her various ensembles. Here Erik Laykin of Laykin et Cie shares a few baubles with Zsa Zsa at the Beverly Wilshire Hotel Gala in 1987.
Jennifer Tilly wearing 18 Karat Gold, Platinum and Diamond Necklace and Bracelet, Designed by George Headley, Los Angeles, the Necklace Retailed by Paul Flato, the Bracelet Retailed by Laykin et Cie.
In advance of Sotheby's Magnificent Jewels Auction, the actress tells THR about her Joan Crawford charm bracelet, Elizabeth Taylor brooch and more.
Jennifer Tilly is an actress (Bullets Over Broadway, Bound), a world championship poker player, and a jewelry collector extraordinaire. Plus, she's just an all-around funny gal, the kind who will freely admit to doing a movie so bad, she's never watched it, just to be able to splurge on an auction lot of David Webb sparklers.
So when auction house Sotheby's wanted to generate some excitement around its forthcoming Magnificent Jewels auction happening Dec. 8 in New York City, which will feature treasures by Van Cleef & Arpels, JAR, Cartier, Tiffany and David Webb, it was a no-brainer to enlist Tilly to preview some of the prized pieces. She did so with the help of Frank Everett, senior vp of Sotheby's Jewelry Department, and vintage guru Cameron Silver, in this video shot at the L.A. boutique Decades.
THR also caught up with Tilly to chat about her approach to collecting, her favorite pieces and what she's got her eye on next.
What's your approach to fine jewelry collecting, as in, how do you evaluate what to buy?
I like kitschy pieces from the '60s and '70s — jewelry that looks like your great aunt in Palm Beach died and gave it to you. Really chic, crazy color combos, and great conversation pieces by Boivin, Suzanne Belperron or Paul Flato, things that are pieces of art, not just really big diamonds. I also like when jewelry has provenance; I have a charm bracelet that used to belong to Joan Crawford and has charms from all her lovers with inscriptions and dates. There's even a miniature replica of an Oscar statuette on it. Ann Marie Stanton, the antique jewelry dealer in Beverly Hills, found it for me.
As an actress, do you feel strongly about wearing jewelry that you bought rather than borrowed?
When I started going down the red carpet, I was a girl on a budget, and I felt like an ad with price tags on it. I felt it was my responsibility to say, "This purse is by so and so" and "This shoe is by so and so." When I became a movie star — and I use that term loosely — that was right when the fashion industry discovered it could sell things off actresses. I'll never forget going to the Oscars and seeing Joan Rivers accost Tyra Banks to ask who made her beautiful necklace. Tyra said, "Mine!" and kept sashaying down the carpet. I thought how amazing to go down the red carpet and say, "Mine!" Then you don't have the bodyguards following you around and making you feel like Cinderella, divesting you of your splendor at the end of the night before you even get into the limo.
Is there a piece in your collection that you're particularly sentimental about?
The cheapest one: my gold World Series of Poker bracelet that I won in 2005, because it represents an accomplishment and a culmination of a dream. Another one is a piece that belonged to Elizabeth Taylor. I always wanted a piece of jewelry from her Cleopatra period because I'd read about how she used to hang out on Via Veneto in Rome and go into the Bulgari store, where they'd open vats of jewels. That was when she was falling in love with Richard Burton, so I wanted something from that period. But when I went to the auction, everything Bulgari was going through the roof, and I found out later that Bulgari had bought almost all the pieces for its archive.
The piece I ended up getting was one that Eddie Fisher got her to try to win her back. It's a brooch that has yellow and white diamonds. When they split up, she paid off the bill for the brooch, which was amazing because she never paid for her own jewelry. So I figured she must have really loved this brooch! Another piece I really like is a minaudiere from Cartier in its original box that belonged to the Duchess of Windsor and has her coat of arms on one side and the Duke of Windsor's coat of arms on the other. It still has the powder and powder puff that belonged to her, so when you open it, you can smell what the Duchess of Windsor smelled like.
Any tips for would-be collectors?
If you have a good eye, you can collect on any level. When I first started, I bought a lot of David Webb, before it got popular again. I actually did a horrible movie to pay for my David Webb bill — I won't tell you the name of the film; I never even saw it. I bought a whole auction lot of David Webb for $35,000. One of the bracelets alone was worth twice as much as the lot, and I've since sold a few of those pieces for a lot of money. Sometimes I sell pieces to buy other pieces.
When I first started, I didn't know much about what constituted a fine stone. I would buy signed pieces. I'd figure Cartier and Bulgari wouldn't use inferior stones. But I didn't understand counterfeiting. There is some shadiness in the jewelry business. Even if you go to the big jewelry shows, you don't know what you're getting. Something will be stamped Cartier or Van Cleef but will have new elements. I'd recommend buying from auction houses, where pieces are vetted. If they say they are Cartier and it's not, they will give you your money back. You also get better deals because you're bidding against dealers. I have a lot of friends who buy jewelry, and they go to Barneys. It's better not to buy things retail.
Anything you collect that's contemporary?
I go to the Dolce & Gabbana Alta Moda couture shows in Italy, and every time you just want to buy a souvenir from the beautiful experience. I buy jewelry from them because either you can buy a dress that you wear maybe once, or you can buy jewelry that's incredibly artistic and one-of-a-kind. Alta Moda is really the designers' baby; it's how they express themselves creatively.
Do you have any tips on how to wear fine jewelry? Do you reserve it for special occasions, for example?
No. Every day I have jewelry on, it makes me really happy. You can wear long chains with jeans or funky vintage dresses. I also design jewelry but just for myself. I was obsessed with eyes, and I designed a queen of hearts ring. A lot of people who love jewelry start designing.
Any collectible piece you have your eye on?
The piece I have my eye on is a necklace that used to belong to Norma Shearer. (Lot 188, pictured above.) I'm a big collector of Paul Flato, and this one is from his heyday, when he was making jewelry for all the movie stars. Shearer was famous for wearing her own jewelry, and when she was in the film The Women, all the actresses wore their own jewelry. They took pride in it. If you had real jewels, big pieces, it showed how much of a movie star you were.
Studios once lavished their stars with jewelry, and many actresses wore their own high-priced baubles in the movies. Magazines like Photoplay chronicled every detail of stars’ private lives, including the jewelry they wore and how much they spent on it. By mid-century, Hollywood was the guiding hand shaping trends in fashion and jewelry.
Marilyn Monroe was bedecked in faux jewelry when she sang “Diamonds Are a Girl’s Best Friend” in the film Gentlemen Prefer Blondes, but the benefits for De Beers were genuine.
Star glamour began with opera and theater. In the 19th century, opera singers’ jewels were itemized in fan magazines. Sarah Bernhardt was the first theatrical star to introduce the decadent glamour of the Parisian stage to America. She launched the craze for art nouveau jewelry in the 1890s, when René Lalique and other decorative artistes began designing ornaments for her theatrical melodramas. She strutted the stage in their often-sinister creations—such as crowns and breastplates of snakes and serpents—and she made them famous in Europe.
Bernhardt made her way to Holly-wood at the turn of the century. At the age of 67, she appeared in the lavish 1912 production of Queen Elizabeth wearing diamond- and pearl-studded brocade gowns, ropes of pearls and beads, and wigs festooned with baroque pearls. Her appearance in the movie did for pearls what her stage performances had done for art nouveau.
Gloria Swanson was another film star who used pearls to great advantage. In Male and Female (1919), she played a Babylonian princess who, in one scene, enters a lion’s den wearing an elaborate costume—dress, headdress, armlets, rings, and medallions—made entirely of imitation pearls. Legend has it that the costume was so heavy, two men had to carry Swanson on and off the set. Pearl-laden costumes became a standard in period dramas throughout the ’20s.
Swanson was famous for her jewelry collection. She was the second actress in Hollywood to earn $1 million—and, it was whispered, the first to spend it. To accessorize her sizable wardrobe, she often rented jewelry. In 1924 alone, she spent $500,000 on jewelry rentals—the equivalent of $5 million today. When she re-emerged in 1950 as the fading star in Sunset Boulevard, she wore jewels from her own collection, including oversized rock crystal bangles studded with diamonds.
Valentino popularizes watches. We can thank another movie star for making the wristwatch the favored method of telling time. Men were still carrying pocket watches in 1921 when Rudolph Valentino wore his Cartier Tank watch in The Sheik. The sleek timepiece got both its name and design inspiration from the tanks of World War I. Almost overnight, pocket watches vanished and wristwatches became de rigueur for men. Valentino was also fond of rings and other finery, but even in the Hollywood of the Roaring ’20s, men couldn’t indulge their predilection for jewelry as much as women could. After Valentino, jewelry became primarily the domain of the female stars.
The introduction of talkies marked the beginning of the studio star-making system. When a studio launched a newcomer like Jean Harlow, it set her up with a mansion and social circle—and an appropriately lavish wardrobe and accessories. By this time, Parisian jewelry firms like Cartier, Van Cleef & Arpels, and Mauboussin had opened American divisions and, along with Tiffany & Co. and Harry Winston in New York, were doing brisk business outfitting Hollywood royalty.
Art deco jewelry hit the screen soon after jewelers introduced their new collections at the 1925 Exposition International des Arts Décoratifs in Paris. Ropes of pearls and art nouveau’s swirling forms suddenly looked dated as art deco took over as a symbol of prosperity. Deco-era favorites like the colorful flower basket brooch and stacks of wide mosaic openwork diamond bracelets became movie star trademarks in the ’30s. So did the cabochon. Marlene Dietrich and other actresses discovered that cabochon gemstones—considered “low grade” before—photographed beautifully. Sparkling domes of sapphires and emeralds in bangles and rings began to appear both in the movies and in publicity stills.
Art nouveau jewelry enjoyed a brief renaissance in the ’30s, when sultry wisecracker Mae West found that the curves of fin de siècle jewelry complemented her costumes—and her own voluptuous curves—in the period comedies she often starred in.
Along with the established jewelry giants, a few jewelers made their reputations—and their fortunes—by setting up camp in Hollywood and catering solely to the movie studios. Josef of Hollywood was one of these. When he saw Constance Bennett wearing a 19th-century gown with 20th-century jewelry in a period picture, he convinced the studio that they needed his expertise. He established a new practice: leasing jewelry to the studios rather than selling it. At one point, he was the only wardrobe supplier working for all the major studios simultaneously, and 90% of the jewelry used in movies came from his workshops.
High-end New York jewelers like Paul Flato and Trabert & Hoeffer-Mauboussin began opening branches in Los Angeles, catering to the movie industry. William Howard Hoeffer was one of the first to receive screen credit, for outfitting Claudette Colbert in the 1935 hit The Gilded Lily. The actress wore his “jigsaw jewel”—a diamond-and-ruby necklace that could be transformed into a bracelet, tiara, or brooch.
Bring on the red, white, and blue. While the taste for the over-the-top glitter of the 1930s cooled somewhat during the war years, clip brooches, button earrings, and deco geometry worked well with the padded shoulders and sculpted suits of 1940s Hollywood. Actresses often were photographed wearing flag pins and patriotic jewelry, spawning a trend for red, white, and blue. Postwar Hollywood jewelry was typified by June Allison’s girl-next-door string of pearls and Audrey Hepburn’s sophisticated diamond-ringed pearl button earrings. Occasionally, Rita Hayworth and Zsa Zsa Gabor piled it on a bit thicker. No screen credits for jewelry accompanied Gabor’s movies; after eight marriages to various titans of industry, Gabor came with her own finery. In the late 1950s, turquoise became popular in fine jewelry, aided by the diamond-and-turquoise necklace and earrings Doris Day wore while dining with Rock Hudson in Pillow Talk.
Lana Turner donned the same combination in Imitation of Life, one of the first movies to make a serious attempt at the “commercial tie-in.” Jeweler Laykin et Cie supplied the jewelry Turner wore in the 1959 film, hoping to cash in on her glamorous reputation and the film’s box-office success. But publicity went awry when Turner’s teenage daughter stabbed to death her mother’s mobster lover, Johnny Stompanato. Her daughter was acquitted, but the sensational trial left little demand for Turner’s jewels.
Sex goddess Marilyn Monroe became the 1950s’ embodiment of unabashed jewel idolatry—and she did it with a combination of sensual pleasure and comic flair. “You know, I think you’re the only girl in the world that can stand on a stage with a spotlight in her eye and still see a diamond inside a man’s pocket,” Jane Russell growls at Monroe in 1953’s Gentlemen Prefer Blondes.
“A kiss on the hand may be quite Continental, but diamonds are a girl’s best friend,” Monroe sings in that film’s most famous number. “Men grow cold as girls grow old, and we all lose our charms in the end. But square-cut or pear-shape, these rocks don’t lose their shape!” The rocks she wore in the film were all faux, but that didn’t stop diamond worship from becoming a Marilyn trademark, and the musical comedies Gentlemen Prefer Blondes and How to Marry a Millionaire were the best advertisement De Beers could have asked for.
Why De Beers sponsors reruns of To Catch a Thief. Grace Kelly did her part for diamond promotion in To Catch a Thief, in which Cary Grant plays a jewel thief in the South of France. Diamonds never looked better than they did at Kelly’s throat during the midnight scene where she seduces Grant, fireworks bursting in the background. (De Beers sponsors this movie when it airs on American Movie Classics.) This was the role that initially attracted the Prince of Monaco, whom Kelly married soon after. With all the romance that surrounds this classic, it doesn’t matter that the jewels used in the movie were fakes.
Elizabeth Taylor achieved notoriety as a Hollywood jewelry queen at the dawn of the ’50s when she married hotelier Nicky Hilton, the first of a long line of husbands to shower her with jewels. Mike Todd contributed a 29-ct. diamond ring and diamond tiara. But it was the baubles Taylor acquired with Richard Burton in the 1960s that established her as a jewelry legend: suites of eye-popping rubies, emeralds, and diamonds; a ring bearing the 33.19-ct. Krupp diamond, one of the most beautiful emerald-cut diamonds in the world; and a 203.84-gram pear-shaped pearl known as La Peregrina, once owned by Spanish royalty. Cartier set the famous pearl in a magnificent choker of pearls, diamonds, and rubies that Taylor wears in the 1977 movie A Little Night Music.
Burton made his biggest purchase in 1969, a 69.42-ct. pear-shaped diamond for Taylor’s 40th birthday. He bought it from Cartier for more than $1 million. Cartier had acquired it from Harry Winston, whose workshop spent eight months cutting the gem from a 250-ct. rough diamond.
Taylor’s excesses marked the pinnacle of movie-star glamour and Hollywood-driven gem worship. During the ’70s, ostentatious displays of wealth went out of fashion. The studio system that created stars like Taylor no longer existed. While actors’ salaries were increasing, it was no longer necessary to keep up a glittering façade, and few actresses spent their wealth on showy gems.
Glamour and tradition remain a large part of the Hollywood mystique. When it comes to the value of Hollywood estate jewelry, it isn’t the actual cost that makes a piece valuable. Instead, there are two important questions in the minds of collectors: Who owned it? and Who wore it?
Cathleen McCarthy, a Philadelphia freelance writer, specializes in articles about jewelry design, collectibles, retailing, and travel. Article written by Cathleen McCarthy for http://www.jckonline.com